Creating your website and optimizing it for maximum prospect to customer conversion rates, go together
Today having a successful online presence is becoming increasingly about communicating effectively and interacting with your prospects.
Simply putting up colorful websites with graphics or flash presentations is not sufficient.
Having a flashy website is like putting up a brochure of your business but it does little to inform, provide value or interact with your prospect.
How many prospects simply like to look at Ads or brochures that don’t provide any further value or a solution to their problems?
To make things worse, the search engines cannot even read image graphics or flash presentations so you’re not getting any points from them either.Search engines love new and fresh value added content and user interaction. Both your site visitors as well as search engines like “words” and “value added content” a lot more than “low value graphics or flash presentation ads”.
Your website needs to be optimized to convert prospects to customers and the process involves a lot more than designing attractive websites.