Your prospective customers are using local business directories to search for your business
And no, it’s not the physical local yellow pages.
Some of your customers may actually still be using the physical book but that number is fast dwindling and heading quickly to extinction.
Your business needs to have a solid presence in online local business directories and “niche online directories” related to your specific business and service
Take a moment NOW….and ask yourself these 6 important questions that impact your business’ revenues…
1. Are you present in all of the local business directories where your prospects are searching?
2. Are you MORE VISIBLE in those directories than your direct competitors?
3. Are you listed in niches and categories that set you apart from direct competitors?
4. Have you thought of “front-end” services you can offer to bring customers in first and then provide them additional services?
5. How about promotions on local business directories that bring customers to your business?